Accessibility Statement

Digital Media Strategist – Paid Search, Paid Social, Display

At Hot Dish Advertising, our Digital Media Strategists can develop their role within our agency as no one day is alike. They are a specialist in digital, but have the opportunity to grow their skills across all marketing departments and with the agency. An ideal candidate is:
  • Passionate about gaining experience to manage client campaigns, projects, and priorities.
  • Curious to develop analytical and critical thinking skills, learning how to translate data into a broader insight-driven story.
  • Smartypants as part of the leading franchise marketing agency, who pays close attention to detail and strives to improve each day.
  • Playing to win by staying competitive within the digital landscape, keeping up with industry trends within digital and franchising.
  • Respectful of everyone and collaborates cross functionally to share insights.
  • Fun and thrives off learning from other high-energy team members and clients!

Job Overview:

  • Our Digital Media Strategists are responsible for developing and driving forward multi-channel digital media strategies and creating roadmaps that are aligned with client growth goals.
  • As a subject matter expert for Paid Digital strategies, they are the digital lead across client accounts. They provide recommendations, insights, and solutions to drive increased results for our lead generation programs, in addition to driving the appropriate mix of awareness to increase direct-response results.
  • They will support the Director of Digital in the development of digital plans that clearly define program objectives, tactics and KPIs.
  • We require that our Digital Media Strategists have great communication and interpersonal skills, as they work closely with the account team members and facilitate collaboration.
  • Their duties include weekly monitoring and reporting on media budget and performance, helping to solve and address client concerns, and continuous campaign optimization.
  • A Digital Strategist at Hot Dish Advertising is held accountable for the following:
    • Strategy and campaign planning, integrated to reach audience targets
    • Buying and media placement
    • Conversion tracking
    • Analytics
    • Reporting and analysis

Primary Job Responsibilities:

  • Guide, manage, QA and optimize the purchasing media through digital platform (Google Ads, Facebook, LinkedIn, etc.) programs.
  • Execute campaign tactics and segmentation strategy aligned with an audience-first mindset.
  • Uploading refreshed or new creative variations to digital platforms with attention to detail to ensure accuracy.
  • Budget/Goal management.
  • Keeping a log of changes, updates, and optimizations.
  • Create custom analysis, reporting and insights that can scale across the channels, including measuring non-digital tactics.
  • Implements, reviews and monitors conversion tracking across digital platforms, Google Analytics and within CRM systems.
  • Provides recommendations for website or landing page optimization to increase digital campaign results.
  • Actively identify new testing and learning opportunities within digital to build on expertise and unlock new capabilities.
  • Collaborates cross functionally to share insights with the account, creative and development teams.
  • Complete tasks and projects within our project management tool and clearly communicate when there are questions or concerns.
  • Multi-tasking throughout the day and accommodating unexpected requests.
  • Assist in the training of new Hot Dish team members.

Job KPIs:

  • Proficient in the franchise industry and marketing.
  • Proficient in driving increased results based on client goals.
  • Proficient in identifying, recommending, and appropriately communicating new digital opportunities, not exclusive to media.
  • Proficient in leading and communicating digital strategy, not exclusive to media, for new pitches.
  • Proficient in Google Analytics, Google Ads, Google Tag Manager, Google Data Studio, Facebook Ad Manager, LinkedIn Campaign Manager and Super Metrics.
  • Proficient in using the Microsoft product suite, including Excel.
  • Proficient in training and mentoring team members.
  • Maintain a positive attitude and embrace change by showing adaptability.
  • Complete quarterly rocks (or if in situations where a rock cannot be completed, complete it to the best of your ability).

Agency Career Advancement:

  • A Digital Strategist can be promoted to a Sr. Digital Strategist they meet/exceed the KPIs outlined above and excel in the job responsibilities noted above.

Requirements & Qualifications:

  • 4-year college degree in Communications, Marketing, Business, or related experience and/or equivalent workplace experience
  • 2 – 4 years’ experience running paid digital media programs (search, social and display) with a proven track record of success driving strong direct response through lead generation campaigns for B2B or B2C.
  • Previous experience working within an agency or on a marketing team is preferred.
  • Moderate understanding of industry leading platforms, e.g., Google Analytics, Google Ads, Google Data Studio, Bing, Facebook Ads Manager, LinkedIn Campaign Manager, Moz, SEMrush, etc.
  • Proficient in using the Microsoft product suite, including Excel.
  • Previous experience in managing programmatic vendors or campaigns is a plus.

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