Hosted annually, the Franchise Leadership & Development Conference’s (FLDC) aim is to equip Franchise Development Directors and their teams with effective ways to generate more qualified leads and award franchises. This year’s conference in Atlanta was no exception.
Through informative breakout sessions and engaging speakers, attendees, including the Hot Dish team, were able to further strengthen our knowledge on the industry and top performing franchise companies. Mystery shopping is always a conference highlight where a FLDC representative becomes a faux prospect and advances through the sales process with an array of franchise brands. This allows them to experience the different sales systems firsthand and award the stars for things like, Quickest Initial Call after Inquiry, Best Phone Follow-up, Best Website Lead Follow-Up, and Best Franchise Development Website.
Our client, Tropical Smoothie Cafe was voted runner up for Best Franchise Development Website, leaving us proud of the hard work we put into making their site one of the best in the industry. As a conference sponsor, we created a video that shows how we helped Tropical Smoothie Cafe amplify their growth, with the improved website being one of the many tools we developed to help them soar. Watch the short fairytale video below for a little whimsy and a lot of woah.
Moral of the story: Hot Dish has magic beans that help our clients’ businesses grow to new heights. With 17 years of industry experience and a team passionate about learning all there is to know about franchising, we are able to bring our clients strategy, plans and creative ideas that work like magic.
We’d love to talk to you about your business and see what our magic beans could do for you!