In these uncertain times, efficiency and effectiveness in franchise development marketing is even more essential as potential investors scrutinize the best franchise options for them. And when leads come in, the pressure’s on. According to the 2020 FranConnect Franchise Sales Index, 85% of the leads that resulted in deals were those that were contacted within … Read more How to leverage the power of a franchise development email drip campaign.
How many times have you been given a goal for awarding new franchise agreements and know that your budget will likely not be big enough to hit your goals? In the past, many relied on gut instinct or simply the budget they were given and hoped for the best. Today, we are able to use … Read more How to Calculate Your Marketing Budget for Franchise Development: Data is King
Team Hot Dish attended the Annual Franchise Leadership and Development Conference on October 9-11, 2018, for the 8th straight year. Fresh off the conference, the team is busy activating new ideas and leveraging the content shared from the industry professionals, as well as inspirational speakers. A key data point from the conference is the results … Read more Hot Dish Advertising Shares Expertise at the 20th Annual Franchise Leadership & Development Conference