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Our FranchStrong™ Spotlight Shines on Steve Webb’s Career Change to Franchising

Steve Webb AlphaGraphics logo split screen

As part of our FranchStrong™ movement to elevate exceptional Franchise Owners, we sat down (virtually, of course) with Steve Webb, Franchise Owner of two AlphaGraphics franchises in Minneapolis and Apple Valley, MN. His personal and professional transformation tells a story that’s both inspiring and on-trend. Steve was ahead of the game, making the leap from … Read more Our FranchStrong™ Spotlight Shines on Steve Webb’s Career Change to Franchising

How In a Down Economy Hot Dish Advertising is Driving Continued Franchise Brand Success

Everyone is feeling the pressure from today’s economic climate. Franchise brands are getting creative and pulling out all the stops to keep their locations open, and the cost of franchise development recruitment is steadily increasing. According to the Annual Franchise Development Survey that was shared at the 2020 Franchise Leadership & Development Conference, average costs … Read more How In a Down Economy Hot Dish Advertising is Driving Continued Franchise Brand Success

Economic Conditions are Ripe for Franchise Growth

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The recent statistics about employee layoffs and furloughs continue to rise with more and more Americans losing their jobs. Many businesses were able to maintain their workforce through the help of the COVID government loans and grants. But alas, in many cases, business has not returned to pre-COVID levels, or brands simply have decided they … Read more Economic Conditions are Ripe for Franchise Growth

Attending A Virtual Conference: HEAT Franchise Summit 2020

Woman video chatting with four people on computer screen.

Covid-19 has affected many aspects of business; the way people shop, the limitations set on gatherings and in-person meetings, etc. What seems to have been hit hard were the conferences and summits that are normally scheduled during the spring and fall seasons. Many conferences and summits needed to pivot and create a way to still … Read more Attending A Virtual Conference: HEAT Franchise Summit 2020

How to leverage the power of a franchise development email drip campaign.

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In these uncertain times, efficiency and effectiveness in franchise development marketing is even more essential as potential investors scrutinize the best franchise options for them. And when leads come in, the pressure’s on. According to the 2020 FranConnect Franchise Sales Index, 85% of the leads that resulted in deals were those that were contacted within … Read more How to leverage the power of a franchise development email drip campaign.

Tips for Advertising in an Election Year

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The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020. While there is much debate around the mechanics of how the election will commence during these very unpredictable times, one thing is for certain—advertising will be a challenge. Media will be overrun by the election coverage, and candidates will be buying up … Read more Tips for Advertising in an Election Year

Rocky Times. Rock-solid Results.

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As we all know, the coronavirus has produced a number of challenges for businesses of every size and in every industry around the world. If you have recently paused your marketing efforts, or your marketing campaigns are not producing the results you hoped for, now is the time to reset and get your marketing headed … Read more Rocky Times. Rock-solid Results.

How to Calculate Your Marketing Budget for Franchise Development: Data is King

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How many times have you been given a goal for awarding new franchise agreements and know that your budget will likely not be big enough to hit your goals? In the past, many relied on gut instinct or simply the budget they were given and hoped for the best. Today, we are able to use … Read more How to Calculate Your Marketing Budget for Franchise Development: Data is King

Navigating Franchise Lead Generation in COVID-19

Lead Generation

Over the past several weeks, we have seen a lot of changes that have resulted in uncertainty for what will become the new normal.  Many of us are working from home while others are working hard in their retail or restaurant locations trying to meet the demands of the new shelter-in-place market changes. The new … Read more Navigating Franchise Lead Generation in COVID-19

IFA 2020: It Starts with Us

Hot Dish Team at IFA 2020

The 2020 IFA convention in Orlando, Florida, was a whirlwind of networking, knowledge sharing, and inspiration about all things Franch™. Seven of the Hot Dish crew joined thousands of franchisors, franchisees, and franchise consultants to dig into the hot issues and big ideas that are shaping the future of the industry. As a powerhouse franchise … Read more IFA 2020: It Starts with Us