As part of our FranchStrong™ movement to elevate exceptional Franchise Owners, we sat down (virtually, of course) with Steve Webb, Franchise Owner of two AlphaGraphics franchises in Minneapolis and Apple Valley, MN. His personal and professional transformation tells a story that’s both inspiring and on-trend. Steve was ahead of the game, making the leap from … Read more Our FranchStrong™ Spotlight Shines on Steve Webb’s Career Change to Franchising
Everyone is feeling the pressure from today’s economic climate. Franchise brands are getting creative and pulling out all the stops to keep their locations open, and the cost of franchise development recruitment is steadily increasing. According to the Annual Franchise Development Survey that was shared at the 2020 Franchise Leadership & Development Conference, average costs … Read more How In a Down Economy Hot Dish Advertising is Driving Continued Franchise Brand Success
In these uncertain times, efficiency and effectiveness in franchise development marketing is even more essential as potential investors scrutinize the best franchise options for them. And when leads come in, the pressure’s on. According to the 2020 FranConnect Franchise Sales Index, 85% of the leads that resulted in deals were those that were contacted within … Read more How to leverage the power of a franchise development email drip campaign.
As we all know, the coronavirus has produced a number of challenges for businesses of every size and in every industry around the world. If you have recently paused your marketing efforts, or your marketing campaigns are not producing the results you hoped for, now is the time to reset and get your marketing headed … Read more Rocky Times. Rock-solid Results.
Over the past several weeks, we have seen a lot of changes that have resulted in uncertainty for what will become the new normal. Many of us are working from home while others are working hard in their retail or restaurant locations trying to meet the demands of the new shelter-in-place market changes. The new … Read more Navigating Franchise Lead Generation in COVID-19
The 2020 IFA convention in Orlando, Florida, was a whirlwind of networking, knowledge sharing, and inspiration about all things Franch™. Seven of the Hot Dish crew joined thousands of franchisors, franchisees, and franchise consultants to dig into the hot issues and big ideas that are shaping the future of the industry. As a powerhouse franchise … Read more IFA 2020: It Starts with Us
The IFA Convention is the largest event in Franchising. Every year, thousands of people in the franchise industry come to learn and connect with others. We’ve been in franchising for 20 years and have found the IFA Convention educational and look forward to attending it each year. And there is no better place to immerse … Read more Franch Lessons
We’re excited to share a panel that our President and Partner, Jen Campbell, participated in along with Michael Rozman, CEO, and Co-Founder of BoeFly, and Charles Watson, Interim CEO and CDO of Tropical Smoothie Cafe. The panel—moderated by Keith Gerson, CFE President of Franchise Operations and Chief Marketing Officer at FranConnect—addresses the top 10 strategies … Read more Franchise Experts Share Top 10 Tips for Franchise Growth
Team Hot Dish attended the Annual Franchise Leadership and Development Conference on October 9-11, 2018, for the 8th straight year. Fresh off the conference, the team is busy activating new ideas and leveraging the content shared from the industry professionals, as well as inspirational speakers. A key data point from the conference is the results … Read more Hot Dish Advertising Shares Expertise at the 20th Annual Franchise Leadership & Development Conference
Every year, QSR Magazine—the premier source of news for all quick-service and fast-casual brands—releases the QSR Top 50 List. This list is held in very high regard by the franchising industry as a virtual “best-of-the-best” in franchising. Making it on the QSR Top 50 List is quite an achievement and says a lot about the … Read more Hot Dish Advertising Clients Make the QSR Top 50 List