The recent statistics about employee layoffs and furloughs continue to rise with more and more Americans losing their jobs. Many businesses were able to maintain their workforce through the help of the COVID government loans and grants. But alas, in many cases, business has not returned to pre-COVID levels, or brands simply have decided they … Read more Economic Conditions are Ripe for Franchise Growth
Covid-19 has affected many aspects of business; the way people shop, the limitations set on gatherings and in-person meetings, etc. What seems to have been hit hard were the conferences and summits that are normally scheduled during the spring and fall seasons. Many conferences and summits needed to pivot and create a way to still … Read more Attending A Virtual Conference: HEAT Franchise Summit 2020
Covid-19 has changed the way we live, socialize and shop. Today’s consumer is trying new brands and moving out of their comfort zone. Their attitudes, behaviors and purchasing habits are shifting—many of which will remain intact after the pandemic. Brands with the gumption and ability to pivot, and in some cases reimagine their business model, … Read more Tips to Acquire Customers in Today’s New Normal
In these uncertain times, efficiency and effectiveness in franchise development marketing is even more essential as potential investors scrutinize the best franchise options for them. And when leads come in, the pressure’s on. According to the 2020 FranConnect Franchise Sales Index, 85% of the leads that resulted in deals were those that were contacted within … Read more How to leverage the power of a franchise development email drip campaign.
The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020. While there is much debate around the mechanics of how the election will commence during these very unpredictable times, one thing is for certain—advertising will be a challenge. Media will be overrun by the election coverage, and candidates will be buying up … Read more Tips for Advertising in an Election Year