Everyone is feeling the pressure from today’s economic climate. Franchise brands are getting creative and pulling out all the stops to keep their locations open, and the cost of franchise development recruitment is steadily increasing. According to the Annual Franchise Development Survey that was shared at the 2020 Franchise Leadership & Development Conference, average costs … Read more How In a Down Economy Hot Dish Advertising is Driving Continued Franchise Brand Success
Covid-19 has affected many aspects of business; the way people shop, the limitations set on gatherings and in-person meetings, etc. What seems to have been hit hard were the conferences and summits that are normally scheduled during the spring and fall seasons. Many conferences and summits needed to pivot and create a way to still … Read more Attending A Virtual Conference: HEAT Franchise Summit 2020
Covid-19 has changed the way we live, socialize and shop. Today’s consumer is trying new brands and moving out of their comfort zone. Their attitudes, behaviors and purchasing habits are shifting—many of which will remain intact after the pandemic. Brands with the gumption and ability to pivot, and in some cases reimagine their business model, … Read more Tips to Acquire Customers in Today’s New Normal
In these uncertain times, efficiency and effectiveness in franchise development marketing is even more essential as potential investors scrutinize the best franchise options for them. And when leads come in, the pressure’s on. According to the 2020 FranConnect Franchise Sales Index, 85% of the leads that resulted in deals were those that were contacted within … Read more How to leverage the power of a franchise development email drip campaign.
As we all know, the coronavirus has produced a number of challenges for businesses of every size and in every industry around the world. If you have recently paused your marketing efforts, or your marketing campaigns are not producing the results you hoped for, now is the time to reset and get your marketing headed … Read more Rocky Times. Rock-solid Results.
How many times have you been given a goal for awarding new franchise agreements and know that your budget will likely not be big enough to hit your goals? In the past, many relied on gut instinct or simply the budget they were given and hoped for the best. Today, we are able to use … Read more How to Calculate Your Marketing Budget for Franchise Development: Data is King
Over the past several weeks, we have seen a lot of changes that have resulted in uncertainty for what will become the new normal. Many of us are working from home while others are working hard in their retail or restaurant locations trying to meet the demands of the new shelter-in-place market changes. The new … Read more Navigating Franchise Lead Generation in COVID-19
The 2020 IFA convention in Orlando, Florida, was a whirlwind of networking, knowledge sharing, and inspiration about all things Franch™. Seven of the Hot Dish crew joined thousands of franchisors, franchisees, and franchise consultants to dig into the hot issues and big ideas that are shaping the future of the industry. As a powerhouse franchise … Read more IFA 2020: It Starts with Us
The IFA Convention is the largest event in Franchising. Every year, thousands of people in the franchise industry come to learn and connect with others. We’ve been in franchising for 20 years and have found the IFA Convention educational and look forward to attending it each year. And there is no better place to immerse … Read more Franch Lessons
We’re excited to share a panel that our President and Partner, Jen Campbell, participated in along with Michael Rozman, CEO, and Co-Founder of BoeFly, and Charles Watson, Interim CEO and CDO of Tropical Smoothie Cafe. The panel—moderated by Keith Gerson, CFE President of Franchise Operations and Chief Marketing Officer at FranConnect—addresses the top 10 strategies … Read more Franchise Experts Share Top 10 Tips for Franchise Growth