In these uncertain times, efficiency and effectiveness in franchise development marketing is even more essential as potential investors scrutinize the best franchise options for them. And when leads come in, the pressure’s on. According to the 2020 FranConnect Franchise Sales Index, 85% of the leads that resulted in deals were those that were contacted within … Read more How to leverage the power of a franchise development email drip campaign.
How many times have you been given a goal for awarding new franchise agreements and know that your budget will likely not be big enough to hit your goals? In the past, many relied on gut instinct or simply the budget they were given and hoped for the best. Today, we are able to use … Read more How to Calculate Your Marketing Budget for Franchise Development: Data is King
Over the past several weeks, we have seen a lot of changes that have resulted in uncertainty for what will become the new normal. Many of us are working from home while others are working hard in their retail or restaurant locations trying to meet the demands of the new shelter-in-place market changes. The new … Read more Navigating Franchise Lead Generation in COVID-19
Hosted annually, the Franchise Leadership & Development Conference’s (FLDC) aim is to equip Franchise Development Directors and their teams with effective ways to generate more qualified leads and award franchises. This year’s conference in Atlanta was no exception. Through informative breakout sessions and engaging speakers, attendees, including the Hot Dish team, were able to further … Read more Hot Dish brews up magic at Franchise Leadership & Development Conference