Accessibility Statement

Captain D’s

Proven Results for the Nation’s Leading Fast-Casual Seafood Franchise

Overview

Opening its doors in 1969, Captain D’s has grown to become the nation’s leading fast-casual seafood restaurant. Headquartered in Nashville, Tennessee, Captain D’s owns, operates and franchises restaurants throughout the U.S.

Client

Captain D's

Client Since

2017

Skills

Marketing & Media Plans, Digital Advertising, Social Media Advertising, Messaging Plan, Web Design & Development, Conversion Rate Optimization, Audience Insights

Disrupting the sea of sameness for Captain D’s

We know our marketing is killing it when qualified prospects say they see us everywhere. Hot Dish’s proven process and laser-focused targeting has led to multi-unit deals.

Brad Reed

Chief Development Officer,

Captain D’s

Captain D's Website

The Challenge:

For 50 years, Captain D’s fast-casual seafood restaurant been perfecting their hybrid concept with a unique model in an underserved category. They created some serious waves in the industry and were ready to grow, fast. Their challenge was how? How do they truly stand out in the sea of sameness? How do they convince multi-unit owners to add this $1-3M seafood concept to their portfolio? That’s where we came in.

The Strategy:

Our customized strategy included key brand differentiators to ground all messaging across all touchpoints. Plus, an integrated marketing and media plan to drive brand awareness and boost qualified franchise leads. Did it work? Oh yes, have a look.

Captain D's 4 page brochure cover
Captain D's 4 page brochure interior

4-Page Brochure

Captain D's Full Page magazine ad

Full Page Magazine Ad

The Hot Dish Effect:

Captain D’s is experiencing a 3% conversion rate on their new franchise website, that’s up 300%. Plus, a 90% increase in qualified leads.

Play Video

Tradeshow Video

Captain D's Social Advertisements
Captain D's Social Advertisements

Social Advertisements

Captain D's Static Display Ads

Static Display Ad

Captain D's animated display ad

Animated Display Ad

Static Display Ads

Animated Display Ad

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