Accessibility Statement

Hammer & Nails Grooming for Guys

Grand Opening Consumer Marketing & Media Plan Favors the Well-Groomed

Overview

Hammer & Nails is a premier destination for haircuts, shaves, hand and foot care—all in a relaxed man cave nirvana. With a membership-based business model, this cutting-edge men’s grooming concept has locations in Texas, California, Florida, Oregon, and Ohio.

Client

Hammer & Nails Grooming for Guys

Client Since

2019

Skills

Marketing & Media Plans, Digital Advertising, Social Media Advertising, Video & Radio, Web Design & Development

Results Never Looked so Good for Hammer & Nails Grooming for Guys

Hammer and Nails website landing page

The Challenge:

Hammer & Nails was ready to cut the ribbon and celebrate with a grand opening at their shop in Roseville, CA. They needed an attractive awareness-building strategy to generate leads and excitement. Their goal? To sign on Founding Members and become a head-to-toe grooming club experience for men. That’s where we came in.

The Strategy:

We developed a layered marketing and media awareness strategy.

Layer one:a digital media schedule to serve ads four weeks before and after the grand opening. Prospecting and remarketing video and static ads drove leads to the limited time offer on the grand opening landing page. And, prospect information from the online form became a hot lead for the on-call sales team. Can you say conversion?

Layer two: we placed a local media buy with a popular radio station for two weeks leading up to the opening. The DJ shared his Hammer & Nails service experiences on air and enticed listeners with gift card giveaways. The results? Have a look.

Play Video

Grand opening video

The Hot Dish Effect:

In the first four weeks of the eight-week campaign:

120 plus leads were generated with 84 directly credited to our digital media campaign ads. Out of 202 total leads, 105 founding memberships were signed during the campaign. The final cost per conversion for the campaign was $64.

Hammer and Nails social ads
Hammer & Nails social ads

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