Media Manager

Purpose

This position is accountable to develop and drive forward thinking, multi-channel paid media strategies to support our client’s objectives.  Create roadmaps that are aligned with client growth goals.  This position must demonstrate the HDA core values in everything that they do.

Hot Dish Advertising Core Values:

• Passionate about our clients, our team and the work we produce.
• Curious to learn more, improve skills, use new programs, open to change and test new creative solutions to help our clients achieve their goals.
• Smarty Pants to challenge what has been done before and prove out a better solution that delivers results.
• Playing to win to do what it takes to support the client. Lead, Follow or Get out of the way.
• Respectful of Open minded to the needs of others and work to help improve along the way. Teaching and showing without judgment.
• Fun and thrive off partnering with other high-energy team members and clients!

Essential Functions of the Job

• Act as a subject matter expert for paid media owning onboarding, buying and reporting of paid media platforms.
• Support Media Leads in providing insight and analysis for client audits and planning.
• Manage, monitor, and optimize account performance against platform, CRM, and budget KPIs.
• Work closely with the account team members and facilitate collaboration and responsiveness.
• Responsible for channel execution and optimizations across paid digital channels and provide recommendations, insights, and solutions to drive performance for our partners.
• Accountable to monitor and report on media budget and performance, helping to solve and address client concerns, and continuous campaign optimization.
• Upload refreshed or new creative variations to digital platforms with attention to detail to ensure accuracy.
• Provide insights and reporting on monthly reporting as well as ad-hoc
• Pro-actively identify new testing and learning opportunities within digital to build on expertise and unlock new capabilities.
• Complete tasks and projects within our project management tool and clearly communicate when there are questions or concerns.
• Miscellaneous projects as assigned to support the agency as needed to meet or exceed client expectations.

Agency Core Values and Leadership:

• Proactively bring issues to Department L10 meetings with recommendations to improve processes with a creative approach.
• Complete quarterly rocks and goals.
• Embody the agency’s core values.
• Recognize team members using our core values.
• Demonstrate collaboration and creativity.
• Be resourcefully responsible in all circumstances, maintaining professional with clients and teams.
• Stay informed about consumer digital marketing trends and franchise industry shifts to continue growing as a subject matter expert (SME).

Required Skills and Experience

• 4-year college degree in Communications, Marketing, Business, or related experience and/or equivalent workplace experience.
• 3+ years’ experience running paid digital media programs (search, social and display) with a proven track record of success driving strong direct response through lead generation campaigns for B2B or B2C.
• Previous experience working within an agency or on a marketing team is required.
• Strong understanding of industry leading platforms, e.g., Google Analytics, Google Ads, Looker Studios (previously Google Data Studio), Bing, Meta Ads Manager, LinkedIn Campaign Manager, Programmatic DSPs, etc.
• Excellent written and oral communication skills; strong presentation abilities.
• Proficient in using the Microsoft product suite, including Excel.

Job Demands & Conditions

• This position is a remote working situation with the ability to meet in person on a quarterly or as needed basis.
• This position involves sitting at a computer for several hours at a time.
• Proficiency in the use of keyboard / mouse and video meetings.
• Ability to maintain a regular schedule aligned with Central Time zone business hours, 9 am – 5 pm, to facilitate effective collaboration and communication with team members and clients.
• Ability to see and hear in virtual meetings.
• Ability to work extended hours as needed.