Focused
Our focus has an effect on franchising. We’ve worked to reshape the franchise category while shaping our client partners’ franchise brands. We generate more qualified leads and grow revenues while tracking the data to increase brand success.
How We Do It
We start smart to deliver results. It’s that simple. Our process, and the expertise behind it, is what makes what we do unlike any other advertising and marketing agency. Each step is essential in creating smart and engaging solutions—customized to meet your needs. The end result is known as The Hot Dish Effect™.
Understand
Understanding the Gaps:
Building a strategic toolbox.
Design
Design With the End in Mind:
Craft creative that is smart and stands out. Devise custom marketing and media plans. We go to work.
Activate
Driving 3 Key Moments of Truth:
Creating and deploying brand tools, sales tools, national and local media.
Optimize
Optimize with Room to Grow:
Monitoring results, obsessing over data, creating performance summaries and proactively bringing ideas to improve.
What We Do
As a full-service FranFocused™ and BrandFocused advertising and marketing agency, we not only create your brand strategy and produce the creative for your campaign—we place it. Whether you’re looking to market to potential franchisees or consumers, we know how to market a franchise brand and speak in a language that sparks conversations and drives results.
Strategy
Smart Start
- Brand Strategy
- SEO Strategy
- Marketing Plan
- Media Plan & Buying
- Persona Development
- Journey Mapping
- Messaging Plans
Data-Mine
- Research & Analytics
- Target Audience Interviews
- Audience Insights
Creative
Brand Tools
- Brand Identity & Guides
- Content Development
- UX/UI Design, Web Design
- Photo & Video Production
- Ongoing Website Support
Omnichannel Solutions
- Naming and Logo Development
- Integrated Campaigns
- Landing Pages
- E-blasts
- Content Strategy & Blogs
- Virtual Presentations
- Direct Mail
- Retail & POS Materials
- Trade Show & Materials
- Vehicle Wraps
- Out of Home
Marketing
National & Local Media
- Search Advertising (PPC)
- Display & Remarketing Ads
- Social Media Marketing/Advertising
- Radio, TV & Print Advertising
Performance Dashboards
- Monitor Results
- Data Analytics & Analysis
- Performance Summaries
Improvements
- A/B Testing
- Campaign Optimizations
- Conversion Rate Optimization
Hungry For More?
If you’re looking for ways to increase customers or franchise leads, you’ve come to the right place. Fill out the form below with what you are looking to accomplish, and we will follow up to connect. We’d love to hear more.
