Accessibility Statement

Fran Brand Data Results Leads Focused

Our focus has an effect on franchising. We’ve worked to reshape the franchise category while shaping our client partners’ franchise brands. We generate more qualified leads and grow revenues while tracking the data to increase brand success.

How We Do It

We start smart to deliver results. It’s that simple. Our process, and the expertise behind it, is what makes what we do unlike any other advertising and marketing agency. Each step is essential in creating smart and engaging solutions—customized to meet your needs. The end result is known as The Hot Dish Effect™.

+ Hot Dish Effect
11

Understand

Understanding the Gaps:
Building a strategic toolbox.

22

Design

Design With the End in Mind:
Craft creative that is smart and stands out. Devise custom marketing and media plans. We go to work.

Dial
+ Hot Dish Effect
33

Activate

Driving 3 Key Moments of Truth:
Creating and deploying brand tools, sales tools, national and local media.

44

Optimize

Optimize with Room to Grow:
Monitoring results, obsessing over data, creating performance summaries and proactively bringing ideas to improve.

What We Do

As a full-service FranFocused™ and BrandFocused advertising and marketing agency, we’ll create your brand strategy and creative for your campaign – and then we’ll place it where it will have the most impact. Whether you’re looking to market to potential franchisees, employees, or consumers, we know how to market franchise brands and speak a language that sparks conversations and drives results.

Strategy

Smart Start

  • Brand Strategy
  • SEO Strategy
  • Marketing Plan
  • Media Plan & Buying
  • Persona Development
  • Journey Mapping
  • Messaging Plans
  • Employer Brand Strategy
  • Employer Value Proposition
  • Recruitment Marketing

Data-Mine

  • Research & Analytics
  • Target Audience Interviews
  • Audience Insights

Creative

Brand Tools

  • Brand Identity & Guides
  • Content Development
  • UX/UI Design, Web Design
  • Photo & Video Production
  • Ongoing Website Support

Omnichannel Solutions

  • Naming and Logo Development
  • Integrated Campaigns
  • Landing Pages
  • E-blasts
  • Content Strategy & Blogs
  • Virtual Presentations
  • Direct Mail
  • Retail & POS Materials
  • Trade Show & Materials
  • Vehicle Wraps
  • Out of Home

Marketing

National & Local Media

  • Search Advertising (PPC)
  • Display & Remarketing Ads
  • Social Media Marketing/Advertising
  • Radio, TV & Print Advertising

Performance Dashboards

  • Monitor Results
  • Data Analytics & Analysis
  • Performance Summaries

Improvements

  • A/B Testing
  • Campaign Optimizations
  • Conversion Rate Optimization

Want to see our smarts in action?

Let us show you how we can increase your customer and franchise leads, boost consumer traffic, or elevate employee recruitment. Fill out the form below and let us know how we can help, and we’ll get back to you. We’d love to hear from you.

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