Franchising is a niche business that relies heavily on lead generation and franchise recruitment in order to be successful. The latest issue of Franchise Update Magazine features Hot Dish Advertising as a leader in franchise generation marketing. Our CEO, Dawn Kane, and President, Jennifer Campbell, talk about the importance of building solid relationships with clients and utilizing the most effective media tools for franchise development.
“We have the most success when we truly partner with a franchisor,” says Kane. “We look to work with brands that allow us to immerse ourselves in the business and be treated like an extension of their in-house team. This allows us to have a transparent relationship, access to data to make better recommendations, and feedback so we can grow together.”
Read the full article here!