SEO Specialist Freelancer

Purpose:

We are seeking a data-driven and creative SEO Specialist Freelancer. In this role, you will develop and implement strategies to improve online visibility, drive organic traffic, and enhance search engine rankings. The ideal candidate has a solid understanding of SEO best practices, a passion for staying ahead of trends, and a track record of achieving measurable results.

• Passionate about our clients, our team, and the work we produce.
• Curious to learn more, improve skills, use new programs, open to change and test new creative solutions to help our clients achieve their goals.
• Smarty Pants to challenge what has been done before and prove out a better solution that delivers results.
• Playing to win to do what it takes to support the client. Lead, Follow or Get out of the way.
• Respectful of everyone. Open minded to the needs of others and work to help improve along the way. Teaching and showing without judgment.
• Fun and thrive off partnering with other high-energy team members and clients!

Essential Functions of the Job:

• Develop, execute, and monitor effective SEO strategies to achieve company objectives.
• Conduct keyword research to identify opportunities and optimize content for search engines.
• Perform on-page optimization, including meta tags, headers, internal linking, and schema markup.
• Collaborate with content creators to produce SEO-friendly content that aligns with our brand voice and audience needs.
• Modify website content, meta descriptions, headings, and HTML tags to incorporate targeted keywords and improve search engine understanding.
• Analyze website technical issues like broken links, slow loading times, and mobile responsiveness to ensure proper search engine crawling and indexing.
• Manage and execute technical SEO audits to identify and fix issues affecting crawlability, indexation, and site performance.
• Build and monitor backlink strategies to strengthen domain authority and overall search visibility.
• Track and analyze website analytics, search performance, and traffic patterns using tools like Google Analytics, Google Search Console, and third-party platforms.
• Stay current with SEO trends, algorithm changes, and best practices to adapt strategies as needed.
• Generate detailed reports on SEO performance and provide actionable insights to stakeholders.

AI Partnership (or AI-Enabled Operations):

• Embrace a forward-thinking, AI-partnered approach to agency operations, seeking opportunities to streamline workflows, enhance decision-making, and drive creativity through the thoughtful application of AI tools and technologies.
• Stay informed on emerging AI platforms relevant to advertising, marketing, media, and agency services; recommend and test solutions that align with business goals.
• Champion a culture of experimentation, encouraging team members to responsibly adopt and adapt AI tools to elevate their work—while maintaining creative integrity and strategic thinking.
• Ensure responsible and ethical use of AI, including transparency, data privacy, and alignment with agency values.

• Demonstrate collaboration and creativity.
• Be resourcefully responsible in all circumstances, maintaining professional with clients and teams.
• Stay informed about consumer digital marketing trends and franchise industry shifts to continue growing as a subject matter expert (SME).
• Participate in strategic planning and contribute to agency-wide initiatives to optimize efficiency and profitability.
• Drive collaboration and accountability across internal teams and external vendors to ensure seamless delivery.

Required Skills and Experience:

• Experience with paid search campaigns (PPC) or social media marketing.
• Understanding of conversion rate optimization (CRO) and user experience (UX) principles.
• Certifications in Google Analytics, Google Ads, or SEO-related tools.
• 5 years of proven experience in SEO or digital marketing.
• Bachelor’s degree in Marketing, Communications, IT, or a related field (preferred).
• Strong understanding of search engine algorithms, ranking factors, and optimization strategies.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
• Experience with content management systems (e.g., WordPress) and basic knowledge of HTML/CSS.
• Familiarity with technical SEO concepts, including site speed optimization, structured data, and mobile-first indexing.
• Exceptional analytical skills and a results-oriented mindset.
• Excellent written and verbal communication skills.

Job Demands & Conditions:

• This position is freelance position that is remote.
• Performs other related duties as assigned.
• This position involves sitting at a computer for several hours at a time.
• Proficiency in the use of keyboard / mouse and video meetings.
• Ability to see and hear in virtual meetings.
• Preferred ability to maintain a flexible schedule aligned with Central Time zone business hours, 9 am – 5 pm, to facilitate effective collaboration and communication with team members.

Hot Dish Advertising is an equal opportunity employer.