Average CPL since launch
$ 60
Increase in site visitors
0 %
Any Lab Test Now
Easiest test you'll ever take
Any Lab Test Now makes getting a lab test easy, offering a wide variety of test options from check-up panels to DNA testing. With over 230 locations in the nation and no insurance required, patients can schedule a 15 minute test in their neighborhood and get results they trust right at their fingertips — all in under 72 hours. Any Lab Test Now’s high-quality lab testing with confidential results puts the patient in control of getting the answers they need as quickly as they need them.
Although Any Lab Test Now had many locations spread throughout the nation, most people didn’t know they even existed. With the retail healthcare sector growing, the company need to capitalize on the momentum by increasing brand awareness and market share.
To address these challenges, Hot Dish was tasked with identifying the right target audiences and creating a strong campaign concept and digital media plan to differentiate Any Lab Test Now from its competition, build brand loyalty and increase booked online appointments and landing page visits.
Based upon discoveries from Hot Dish’s proprietary Persistent ID graph that unlocks our ability to target and measure individual audience’s actions, we developed a three-step targeting approach that identified qualified audiences:
With the help of AI, we created cross-channel messages specific to each segment, based upon our campaign concept “It’s just easy,” to increase awareness and drive appointments.
The Brand
Any Lab Test Now makes getting a lab test easy, offering a wide variety of test options from check-up panels to DNA testing. With over 230 locations in the nation and no insurance required, patients can schedule a 15 minute test in their neighborhood and get results they trust right at their fingertips — all in under 72 hours. Any Lab Test Now’s high-quality lab testing with confidential results puts the patient in control of getting the answers they need as quickly as they need them.
The Challenge
Although Any Lab Test Now had many locations spread throughout the nation, most people didn’t know they even existed. With the retail healthcare sector growing, the company need to capitalize on the momentum by increasing brand awareness and market share.
To address these challenges, Hot Dish was tasked with identifying the right target audiences and creating a strong campaign concept and digital media plan to differentiate Any Lab Test Now from its competition, build brand loyalty and increase booked online appointments and landing page visits.
The Strategy
Based upon discoveries from Hot Dish’s proprietary Persistent ID graph that unlocks our ability to target and measure individual audience’s actions, we developed a three-step targeting approach that identified qualified audiences:
With the help of AI, we created cross-channel messages specific to each segment, based upon our campaign concept “It’s just easy,” to increase awareness and drive appointments.
Hot Dish has been a huge part of our success. We had our best year ever in 2020 thanks to the team’s strategic targeting and effective messaging.
Kelly Crompvoets
Experienced Leader | Marketing & Communications Strategist
Hot Dish Client Since 2022
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