Accessibility Statement
Group 14 Hot Dish Local
Group 14 Hot Dish Local

Captain D’s

Putting multi-unit owners on top of the world

Opening its portholes in 1969, Captain D’s has grown to become the nation’s #1 fast-casual seafood restaurant. Headquartered in Nashville, Tennessee, Captain D’s owns, operates and franchises over 540 restaurants throughout the U.S. (at last count).

For 50 years, Captain D’s has been perfecting their hybrid concept with a unique model in an underserved category. They rocked the boat in their industry and were ready to grow, fast. But, they needed to get savvy multi-unit investors to add this $1M-$3M seafood concept to their portfolio.

That’s where we came in with true play-to-win franchising style.

Our customized strategy continues to ebb and flow with the industry, including:
  • Key brand differentiators to ground all messaging across all touchpoints
  • Integrated marketing and media plan to drive brand awareness and boost qualified franchise leads
  • Targeted conversion landing pages to close the gap between volume of leads and quality of leads
  • Branding refresh to instill new energy into Captain D’s in 2021

The Brand

Opening its portholes in 1969, Captain D’s has grown to become the nation’s #1 fast-casual seafood restaurant. Headquartered in Nashville, Tennessee, Captain D’s owns, operates and franchises over 540 restaurants throughout the U.S. (at last count).

The Challenge

For 50 years, Captain D’s has been perfecting their hybrid concept with a unique model in an underserved category. They rocked the boat in their industry and were ready to grow, fast. But, they needed to get savvy multi-unit investors to add this $1M-$3M seafood concept to their portfolio.

That’s where we came in with true play-to-win franchising style.

The Strategy

Our customized strategy continues to ebb and flow with the industry, including:
  • Key brand differentiators to ground all messaging across all touchpoints
  • Integrated marketing and media plan to drive brand awareness and boost qualified franchise leads
  • Targeted conversion landing pages to close the gap between volume of leads and quality of leads
  • Branding refresh to instill new energy into Captain D’s in 2021
The Hot Dish Effect ™
% increase in qualified leads
30 %

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YOY (2024 vs 2023)

Cost Per Lead
$ 50

for 2024 (multi-unit operators)

Brad Reed

We know our marketing is killing it when qualified prospects say they see us everywhere. Hot Dish’s proven process and laser-focused targeting has led to multi-unit deals.

Brad Reed

Chief Development Officer, Captain D’s

Hot Dish Client Since 2018

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Want to see our smarts in action?

Let us show you how we can increase your customer and franchise leads, boost consumer traffic, or elevate employee recruitment. Fill out the form below and let us know how we can help, and we’ll get back to you. We’d love to hear from you.

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