35
%
% increase in qualified leads
YOY (2019 vs 2020)
$
150
Cost Per Lead
for 2020 (multi-unit operators)
Captain D’s
Boundless thinking. Spot-on results.
Opening its portholes in 1969, Captain D’s has grown to become the nation’s #1 fast-casual seafood restaurant. Wow! Headquartered in Nashville, Tennessee, Captain D’s owns, operates and franchises over 540 restaurants throughout the U.S. (at last count).
For 50 years, Captain D’s has been perfecting their hybrid concept with a unique model in an underserved category. They rocked the boat in their industry and were ready to grow, fast. But, they needed to get savvy multi-unit investors to add this $1M-$3M seafood concept to their portfolio.
That’s where we came in with true play-to-win franchising style.
Our customized strategy continues to ebb and flow with the industry, including:
- Key brand differentiators to ground all messaging across all touchpoints
- Integrated marketing and media plan to drive brand awareness and boost qualified franchise leads
- Targeted conversion landing pages to close the gap between volume of leads and quality of leads
- Branding refresh to instill new energy into Captain D’s in 2021
The Brand
Opening its portholes in 1969, Captain D’s has grown to become the nation’s #1 fast-casual seafood restaurant. Wow! Headquartered in Nashville, Tennessee, Captain D’s owns, operates and franchises over 540 restaurants throughout the U.S. (at last count).
The Challenge
For 50 years, Captain D’s has been perfecting their hybrid concept with a unique model in an underserved category. They rocked the boat in their industry and were ready to grow, fast. But, they needed to get savvy multi-unit investors to add this $1M-$3M seafood concept to their portfolio.
That’s where we came in with true play-to-win franchising style.
The Strategy
Our customized strategy continues to ebb and flow with the industry, including:
- Key brand differentiators to ground all messaging across all touchpoints
- Integrated marketing and media plan to drive brand awareness and boost qualified franchise leads
- Targeted conversion landing pages to close the gap between volume of leads and quality of leads
- Branding refresh to instill new energy into Captain D’s in 2021
We know our marketing is killing it when qualified prospects say they see us everywhere. Hot Dish’s proven process and laser-focused targeting has led to multi-unit deals.
Brad Reed
Chief Development Officer, Captain D’s
Hot Dish Client Since 2018
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Want to see our smarts in action?
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