DISRUPTING THE SEA OF SAMENESS

OVERVIEW
Opening its doors in 1969, Captain D’s Seafood Kitchen has grown to become the nation’s leading fast-casual seafood restaurant. Headquartered in Nashville, Tennessee, Captain D’s owns, operates and franchises restaurants throughout the U.S.

CLIENT	Captain D's Seafood Kitchen
CLIENT SINCE	2017
SKILLS	Marketing & Media Plans, Digital Advertising, Social Media Advertising, Messaging Plan, Web Design & Development, Conversion Rate Optimization, Audience Insights

“We know our marketing is killing it when qualified prospects say they see us everywhere. Hot Dish’s proven process and laser-focused targeting has led to multi-unit deals.”

Brad Reed

Chief Development Officer,

Captain D’s

THE CHALLENGE:

For 50 years, Captain D’s fast-casual seafood restaurant been perfecting their hybrid concept with a unique model in an underserved category. They created some serious waves in the industry and were ready to grow, fast. Their challenge was how? How do they truly stand out in the sea of sameness? How do they convince multi-unit owners to add this $1-3M seafood concept to their portfolio? That’s where we came in.

THE STRATEGY:

Our customized strategy included key brand differentiators to ground all messaging across all touchpoints. Plus, an integrated marketing and media plan to drive brand awareness and boost qualified franchise leads. Did it work? Oh yes, have a look.