Accessibility Statement
El Cabo Pepe’s

A passion to serve the best Mexican food.

  • El Cabo Pepe's Logo
Formerly known as “Pepe’s Red Tacos,” this four-generation, family-owned Mexican food truck business has a loyal following as “THE” destination for authentic Mexican street food in the Los Angeles area. Serving up signature red crafted tacos, slow-cooked birria and canoe-cut grilled bone marrow, the new El Cabo Pepe’s is ready to be introduced to a new and hungry audience.
We were tasked with designing and implementing an entirely new consumer brand as this family-owned Mexican food truck business planned to expand its presence across the U.S. With an entirely new consumer brand and campaign concept that targeted audiences that were unfamiliar with this type of cuisine, the new El Cabo Pepe’s was launched. The campaign and associated brand elements had to clearly communicate what the brand had to offer and excite new customers and potential franchisees.
We built a marketing plan that took advantage of various tactics to introduce a new name, look and brand messaging and get people talking about this emerging business. This included:
  • New brand elements, including name, logo and all associated elements, as well as a new consumer website.
  • Highly targeted priority markets with digital campaigns to increase awareness and introduce the newly launched El Cabo Pepe’s brand to consumers and potential franchisees.
  • New franchise-specific brand campaign with accompanying website to entice a highly targeted potential investor audience.

The Brand

Formerly known as “Pepe’s Red Tacos,” this four-generation, family-owned Mexican food truck business has a loyal following as “THE” destination for authentic Mexican street food in the Los Angeles area. Serving up signature red crafted tacos, slow-cooked birria and canoe-cut grilled bone marrow, the new El Cabo Pepe’s is ready to be introduced to a new and hungry audience.

The Challenge

We were tasked with designing and implementing an entirely new consumer brand as this family-owned Mexican food truck business planned to expand its presence across the U.S. With an entirely new consumer brand and campaign concept that targeted audiences that were unfamiliar with this type of cuisine, the new El Cabo Pepe’s was launched. The campaign and associated brand elements had to clearly communicate what the brand had to offer and excite new customers and potential franchisees.

The Strategy

We built a marketing plan that took advantage of various tactics to introduce a new name, look and brand messaging and get people talking about this emerging business. This included:
  • New brand elements, including name, logo and all associated elements, as well as a new consumer website.
  • Highly targeted priority markets with digital campaigns to increase awareness and introduce the newly launched El Cabo Pepe’s brand to consumers and potential franchisees.
  • New franchise-specific brand campaign with accompanying website to entice a highly targeted potential investor audience.
El Cabo Pepe's Online Designs
A high-performance consumer website helped this emerging food truck business introduce their new name and brand elements without losing an existing customer base while attracting new ones. Using web best practices, we designed a site to build excitement using large hero images, vibrant colors, motion graphics and food imagery presented in a concise format – with the ultimate goal of introducing the new name while making it easier for consumers to order online.
El Cabo Pepe's Pattern Line
El Cabo Pepe's Truck
El Cabo Pepe's Pattern Line

Want to experience similar results?

Explore Case Studies

Wow Wow Hawaiian Lemonade

Focused Thinking. Sunny Outcomes.

Introducing the spirit of aloha to eager investors.

Express Employment Professionals
Global Marketing.
Improved Leads.
Top staffing franchise finds more quality leads while expanding across the globe.

Want to see our smarts in action?

Let us show you how we can increase your customer and franchise leads, boost consumer traffic, or elevate employee recruitment. Fill out the form below and let us know how we can help, and we’ll get back to you. We’d love to hear from you.

"*" indicates required fields

Full Name *
What service are you interested in?
Phone *
Email *
Tell us about your challenge
Hidden
What service are you interested in?