Local Landing Page A/B Test results during test period (8 weeks):
Conversion Rate Increase
60 %
8.42% new page vs. 1.95% old page
Increase in leads
0 %
with the same number of visits period over period
Medi Weightloss
A winning position in a saturated market
Medi-Weightloss® is an evidence-based weight loss program developed by healthcare experts to help people make a successful and permanent lifestyle change. With over 100 locations and over 400,000 satisfied patients, Medi-Weightloss is The one that works®!
With over 9,147,853 pounds lost, Medi-Weightloss® has proven it’s The one that works® — but in a crowded weight loss market, that message wasn’t reaching their target audience. Our challenge? Elbow out the numerous competitors. In a saturated market, it was imperative that Medi-Weightloss’ brand positioning stood out and demonstrated their unique value.
We also had to come up with solutions for both the retail website and the local clinic pages. Neither were drawing customers in, and even those who did visit the sites were met with a confusing or lackluster user experience and journey.
We bolstered the Medi-Weightloss® brand by redefining their positioning and increasing their brand value for an ownable stance in market and a message that was heard loud and clear. In addition to brand updates, we created a comprehensive customer acquisition and awareness strategy for the retail website. And we optimized the conversion rate of the local clinic landing pages to increase patient appointments and garner high-quality leads. But don’t take our word for it, we’ll let the results speak for themselves.
The Brand
Medi-Weightloss® is an evidence-based weight loss program developed by healthcare experts to help people make a successful and permanent lifestyle change. With over 100 locations and over 400,000 satisfied patients, Medi-Weightloss is The one that works®!
The Challenge
With over 9,147,853 pounds lost, Medi-Weightloss® has proven it’s The one that works® — but in a crowded weight loss market, that message wasn’t reaching their target audience. Our challenge? Elbow out the numerous competitors. In a saturated market, it was imperative that Medi-Weightloss’ brand positioning stood out and demonstrated their unique value.
We also had to come up with solutions for both the retail website and the local clinic pages. Neither were drawing customers in, and even those who did visit the sites were met with a confusing or lackluster user experience and journey.
The Strategy
We bolstered the Medi-Weightloss® brand by redefining their positioning and increasing their brand value for an ownable stance in market and a message that was heard loud and clear. In addition to brand updates, we created a comprehensive customer acquisition and awareness strategy for the retail website. And we optimized the conversion rate of the local clinic landing pages to increase patient appointments and garner high-quality leads. But don’t take our word for it, we’ll let the results speak for themselves.
Led by doctors, nurses, & health experts, not robotic apps, who provide safe, caring, and trusted weight loss guidance.
Founded on a proven, science-based approach that personalizes your journey to achieve validated weight loss results.
Made affordable through money-saving value plans and bundles catered to your specific needs.
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Want to see our smarts in action?
Let us show you how we can increase your customer and franchise leads, boost consumer traffic, or elevate employee recruitment. Fill out the form below and let us know how we can help, and we’ll get back to you. We’d love to hear from you.
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