60
%
increase in qualified leads
2020 – 2021
0
%
decrease in Cost-per-leads
2020 – 2021
Pet Supplies Plus
Best-in-show marketing. Top-dog results.
Pet Supplies Plus was founded in 1988 in Redford, Michigan. Designed according to the grocery stores model, it was the first pet shop with wide aisles and well-stocked display shelves. Fast-forward and now they’re the largest chain of independent pet stores with over 500+ stores and the #1 pet store franchise by Entrepreneur, 7 years running.
The Pet Supplies Plus franchise development strategy was steeped mostly in radio and print. They needed to boost their leads by expanding into digital and defining target audiences. This challenge simply begged for the results-driven power of Hot Dish.
- Developed brand positioning and copy tone
- Conducted testing and honed in on a “gold mine” of target audiences to drive quality leads
- Created strategic messaging around recession-resilience and omni-channel shopping
The Brand
Pet Supplies Plus was founded in 1988 in Redford, Michigan. Designed according to the grocery stores model, it was the first pet shop with wide aisles and well-stocked display shelves. Fast-forward and now they’re the largest chain of independent pet stores with over 500+ stores and the #1 pet store franchise by Entrepreneur, 7 years running.
The Challenge
The Pet Supplies Plus franchise development strategy was steeped mostly in radio and print. They needed to boost their leads by expanding into digital and defining target audiences. This challenge simply begged for the results-driven power of Hot Dish.
The Strategy
- Developed brand positioning and copy tone
- Conducted testing and honed in on a “gold mine” of target audiences to drive quality leads
- Created strategic messaging around recession-resilience and omni-channel shopping
Hot Dish has been a huge part of our success. We had our best year ever in 2020 thanks to the team’s strategic targeting and effective messaging.
Christine Schultz
Franchise Marketing & Sales Specialist, Pet Supplies Plus
Hot Dish Client Since 2017
Explore Case Studies
Express Employment Professionals
Global Marketing.
Improved Leads.
Improved Leads.
Top staffing franchise finds more quality leads while expanding across the globe.
Tropical Smoothie Cafe
Smart strategy. Delicious results.
Record-Breaking Growth for the #1 Fast-Casual Smoothie & Food Franchise.
Hungry For More?
If you’re looking for ways to increase customers or franchise leads, you’ve come to the right place. Fill out the form below with what you are looking to accomplish, and we will follow up to connect. We’d love to hear more.
