increase in qualified leads
60
%
2020 – 2021
decrease in Cost-per-leads
0
%
2020 – 2021
Pet Supplies Plus
Best-in-show marketing. Top-dog results.
Pet Supplies Plus was founded in 1988 in Redford, Michigan. Designed according to the grocery stores model, it was the first pet shop with wide aisles and well-stocked display shelves. Fast-forward and now they’re the largest chain of independent pet stores with over 500+ stores and the #1 pet store franchise by Entrepreneur, 7 years running.
The Pet Supplies Plus franchise development strategy was steeped mostly in radio and print. They needed to boost their leads by expanding into digital and defining target audiences. This challenge simply begged for the results-driven power of Hot Dish.
- Developed brand positioning and copy tone
- Conducted testing and honed in on a “gold mine” of target audiences to drive quality leads
- Created strategic messaging around recession-resilience and omni-channel shopping
The Brand
Pet Supplies Plus was founded in 1988 in Redford, Michigan. Designed according to the grocery stores model, it was the first pet shop with wide aisles and well-stocked display shelves. Fast-forward and now they’re the largest chain of independent pet stores with over 500+ stores and the #1 pet store franchise by Entrepreneur, 7 years running.
The Challenge
The Pet Supplies Plus franchise development strategy was steeped mostly in radio and print. They needed to boost their leads by expanding into digital and defining target audiences. This challenge simply begged for the results-driven power of Hot Dish.
The Strategy
- Developed brand positioning and copy tone
- Conducted testing and honed in on a “gold mine” of target audiences to drive quality leads
- Created strategic messaging around recession-resilience and omni-channel shopping
Hot Dish has been a huge part of our success. We had our best year ever in 2020 thanks to the team’s strategic targeting and effective messaging.
Christine Schultz
Franchise Marketing & Sales Specialist, Pet Supplies Plus
Hot Dish Client Since 2017
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