AI continues to be the hottest conversation topic in marketing. In today’s tech-driven world, consumers don’t just want tailored brand experiences, they expect them. Research shows that 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when it doesn’t happen. Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts.
In a world where one-size-fits-all marketing no longer meets consumer demand, how should brands adapt? Franchise brands are increasingly turning to AI to deliver the personalized messaging and experiences that their customers seek. Keep reading to learn how it works and how Hot Dish is using AI personalization to deliver for our clients in this area.
What is personalization in franchise marketing strategy?
A May 2023 survey showed that customers defined personalization as something associated with positive experiences that made them feel special. These experiences drive a deeper emotional connection, higher engagement and, ultimately, greater brand loyalty. Marketers can leverage customer data to tailor their messaging to individual customers. The challenge is delivering the right message at the right time and to ultimately show the customer that your brand really knows them each and every time they interact with it.
How does AI help in personalizing the customer experience?
AI uses data-driven insights to deliver smarter, more relevant interactions. From dynamic audience segmentation based on real-time behaviors to predictive content that hits the mark, AI helps marketers serve the right message at the right moment.
Leading franchises are already capitalizing on this tech. Domino’s uses AI to analyze customer data and deliver personalized recommendations and promotions. It also powers Domino’s Tracker, a feature that allows customers to follow their order in real time. Yum! Brands is working to launch AI-driven products that will enhance operations and experiences across its brand family, including KFC, Taco Bell and Pizza Hut. Wendy’s is working to overcome language barriers during the order experience as well as increase drive-thru efficiency through its FreshAI platform. Many brands are also turning to AI-powered chatbots to provide customers with quick answers to questions, product information and more, creating a seamless customer service experience.
Behind the scenes, AI algorithms analyze customer data that can then be used to tailor marketing campaigns to a specific audience and make personalized product or service recommendations to customers as they interact with the brand. This fosters loyalty and, in turn, increases sales. It can also be used to ensure that content like blogs and social media posts maintains a consistent brand voice.
How is Hot Dish leveraging AI tools for marketing?
At Hot Dish, we’re blending data-driven insights with creative expertise to deliver personalized, high-performing marketing campaigns that drive real growth for franchise brands. Our team uses AI-powered tools like Meta Advantage+ and programmatic platforms to pinpoint the right audiences and deliver messages that resonate through tactics like advanced targeting, building lookalike audiences, and dynamic bidding. We also help our clients integrate CRM tools like FranConnect’s Lumin.ai to engage leads in real-time with smart, conversational messaging. Beyond just targeting, we build modular, personalized content tailored to segmented audiences and delivered at the right point in the sales funnel.
Our media team continually optimizes spend and messaging using AI-powered insights to maximize ROI. “The Hot Dish Media team is at the forefront of the intersection of media, performance and AI,” says Hot Dish Director of Media Roman Sandler. “By leveraging cutting-edge tools, participating in platform BETAs, and applying AI to analyze performance, creative and media mix, we empower our clients to achieve their goals faster and more efficiently than ever before. We’re not just adopting AI — we’re shaping the future of data-driven marketing.”
The Hot Dish Effect: Any Lab Test Now
See how we used AI to help us create cross-channel messages that targeted specific audience segments, increasing the number of site visitors and driving down the average CPL.
How can Hot Dish help my business with AI personalization in franchise marketing?
Ready to build smarter campaigns that will drive results? Let’s connect and we’ll show you how we can help you deliver more personalized marketing for your franchise brand. Fill out this form to connect with Team Hot Dish and ignite success for your business.
