In an industry crowded with competitors, franchise brand differentiation is harder than it sounds. Even seasoned CMOs and franchise marketing leaders struggle to articulate their brand’s unique edge. “It seems like a simple question that you would think a CMO could define in five minutes, but it’s not always that simple,” says Hot Dish Advertising’s … Read more
Search engines are growing brains — and they’ve graduated from old-school SEO. In an age where AI tools like Google’s Search Generative Experience (SGE), Bing Copilot and ChatGPT are rewriting how users search, brands must rethink how they show up online. Traditional SEO still plays a role, but it’s no longer the full story. To … Read more
Franchise growth doesn’t happen by chance. It’s driven by a strong, consistent franchise marketing strategy —one that resonates with modern consumers and delivers results both nationally and locally. But when there’s a breakdown between strategy and execution, that’s when franchisees lose momentum, customer loyalty fades and brand relevance starts to slip. At Hot Dish, we … Read more
The new year is off to a positive start for those in the business world, and investors are going into 2025 with a renewed sense of optimism. The combination of the Federal Reserve lowering interest rates last year and the new administration’s business-friendly policies have industry insiders predicting “a flurry” of dealmaking activity in 2025. … Read more
The 2025 International Franchise Association (IFA) Conference in Las Vegas brought together franchisors, franchisees and their suppliers. Hot Dish’s own CEO and Co-Founder, Dawn Kane, participated in a panel discussion with other industry leaders entitled “Strategies from Top Franchise Visionaries.” The discussion was moderated by Catherine Monson, CFE, who serves as the CEO and President of Propelled … Read more
Team Hot Dish attended the annual International Franchise Association (IFA) conference in Las Vegas last week. The event was packed with powerful insights, forward-thinking strategies and a clear vision for the future of franchising. This year’s key theme? Responsible franchising = smart, sustainable growth. Industry leaders reinforced that success comes from strong leadership, strategic innovation … Read more
Source: IFA Recognized by the International Franchise Association with the Bonny LeVine Award for her leadership and professional accomplishments in franchising, mentorship to other women, and commitment to serving others The International Franchise Association (IFA) today announced it will award the 2024 Bonny LeVine Award to Dawn Kane, co-founder and CEO of Hot Dish Advertising, … Read more
December is a great time to look back on the past year and look forward to what’s on the horizon. Here at Hot Dish, we’re taking a moment to review all that we achieved in this year and gearing up for what’s sure to be an incredible 2025. 7 is our lucky number We’re proud … Read more
When you hear the words “franchise development planning,” it might sound complex. Overwhelming, even. But it’s the heartbeat of franchise growth — and what pumps through Hot Dish’s veins. Think of it as setting your GPS: just like you need to know where you’re going, which turns to take and how long it’ll take to get … Read more
You can run, but you can’t hide: Election season is upon us. From your social feed to your streaming service to your neighbor’s yard, political ads are everywhere. The result is a cacophony of messaging that makes advertising in an election year more challenging as businesses face increased competition for ad space and audience attention. … Read more
