As the digital world keeps evolving, one thing is always for certain — so will Google’s algorithm. In their latest March 2024 Google search update, also known as the Helpful Content Update, Google announced changes to elevate search results and provide users with the most relevant information by sidelining low-quality and spammy content. This aims … Read more
Today, something remarkable happens — a phenomenon that won’t come again until August 23rd, 2044. It’s a total solar eclipse that will grace the skies over the United States. This celestial event occurs when the sun and moon are in perfect alignment. So, if you look out your window, chances are (and depending on where … Read more
The Hot Dish Leadership Team is pleased to welcome Kelly Lainsbury as its first-ever Director of Creative Operations. Kelly brings over 15 years of marketing and creative operations experience to her new role. She’s passionate about building rock star teams and ensuring an efficient creative process, with the goal of completing client projects on time … Read more
As we wave goodbye to 2023 and prepare to embrace the opportunities of 2024, we take a moment to reflect on our accomplishments and milestones. Join us as we commemorate Hot Dish Advertising’s victorious year in review. Looking Back at 2023 – A Year of Successes Last year was nothing short of spectacular for the … Read more
What is ChatGPT? It could possibly change franchise development marketing and the way businesses communicate with their customers. ChatGPT: Is This the Future of Franchise Brand Communication If you haven’t heard about it yet, you will. ChatGPT, a large language model developed by OpenAI, could possibly change the way businesses communicate with their customers. This … Read more
Brand Strategy and the Thermometer Model Is your brand frozen or boiling over? Franchise brand success is dependent upon how well-defined and implemented the brand is deployed across the franchise system, allowing for some flexibility at a local level without compromising the brand’s global position. Herein lies the challenge: How much flexibility should a brand … Read more
