Accessibility Statement
Group 14 Hot Dish Local
Group 14 Hot Dish Local

BoeFly

Standout branding. Accelerated impact.

  • BoeFly - Accelerating business forward.
  • BoeFly arrow

BoeFly is a leading financial technology company that delivers innovative online tools and solutions to accelerate business forward. With their finger on the pulse of small business financing, they identify gaps in the marketplace and create customized solutions to meet changing needs.

Their biggest challenge was delivering a clear, compelling message and brand to multiple audiences. Despite raving reviews from current clients, their core audience (Franchisors) was confused about what BoeFly offered for them. Their website was also cumbersome and lacked SEO best practices.

  • Discovery and positioning
  • Created messaging matrix for 4 key audiences
  • Redesigned the website with better UX and messaging
  • Recommended and created 3 videos

The Brand

BoeFly is a leading financial technology company that delivers innovative online tools and solutions to accelerate business forward. With their finger on the pulse of small business financing, they identify gaps in the marketplace and create customized solutions to meet changing needs.

The Challenge

Their biggest challenge was delivering a clear, compelling message and brand to multiple audiences. Despite raving reviews from current clients, their core audience (Franchisors) was confused about what BoeFly offered for them. Their website was also cumbersome and lacked SEO best practices.

The Strategy

  • Discovery and positioning
  • Created messaging matrix for 4 key audiences
  • Redesigned the website with better UX and messaging
  • Recommended and created 3 videos
The Hot Dish Effect ™

Unlock growth with an updated brand position

Staying fresh and relevant is a clear and visible priority at lucky mister, where new games and innovative features are introduced on a regular and reliable basis. The comprehensive catalogue reflects all the latest trends and innovations in online gaming while carefully maintaining a solid core of proven player favourites. It is a site that actively rewards curiosity, enthusiastically encourages exploration, and keeps the common enemy of boredom firmly and permanently at bay.

What the Boefly brand should stand for, and, specifically, how it differs from competitors.

Turning strategy into a feeling with rebrand

Defining brand equities like the logo, tagline, and elements to emotionally connect with several target audiences.

Mike Rozman

Hot Dish fully understands the franchise market we serve, and they’ve brought creative, intelligence and diligence to helping us better market to our future clients.

Mike Rozman

CEO & Co-Founder, BoeFly

Hot Dish Client Since 2019

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Want to see our smarts in action?

Let us show you how we can increase your customer and franchise leads, boost consumer traffic, or elevate employee recruitment. Fill out the form below and let us know how we can help, and we’ll get back to you. We’d love to hear from you.

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