Accessibility Statement
Group 14 Hot Dish Local
Group 14 Hot Dish Local

Tropical Smoothie Cafe

The Tropic Advantage

Tropical Smoothie Cafe began on a beach in Destin, Florida, and has grown to be one of the fastest-growing national fast-casual smoothies and food concepts. Known for their healthier menu mix of smoothies, bowls and food with a tropical twist, they have 1,500+ locations across the U.S. and are still growing.

When we first started working with Tropical Smoothie Cafe, they were ready to grow but needed the right plan to hit their aggressive franchise development goals. The marketing efforts they were doing on their own weren’t creating a viable ROI. That’s where our smarty-pants expertise came in and has continued to drive quality leads and sales. The result is widespread industry recognition for growth and innovation, including a #1 ranking in the Smoothie/Juice category in the Entrepreneur Franchise 500 for five consecutive years, as well as being ranked #19 overall and ranked for 12 consecutive years.

Starting smart, we developed a customized, three-step plan for strategic, effective growth and continue to adjust with new learnings.

Step one: Identified a health-minded target audience niche, beyond the typical demographic and financial requirements.

Step two: Developed an omni-channel marketing and media plan. This built awareness for the franchise opportunity and drove conversions with social, digital, trade-specific tactics and local market events.

Step three: Created and tested a responsive website to capitalize on the growing mobile traffic. Constant A/B-tested site content and navigation improved the user experience and boosted conversions.

The Brand

Tropical Smoothie Cafe began on a beach in Destin, Florida, and has grown to be one of the fastest-growing national fast-casual smoothies and food concepts. Known for their healthier menu mix of smoothies, bowls and food with a tropical twist, they have 1,500+ locations across the U.S. and are still growing.

The Challenge

When we first started working with Tropical Smoothie Cafe, they were ready to grow but needed the right plan to hit their aggressive franchise development goals. The marketing efforts they were doing on their own weren’t creating a viable ROI. That’s where our smarty-pants expertise came in and has continued to drive quality leads and sales. The result is widespread industry recognition for growth and innovation, including a #1 ranking in the Smoothie/Juice category in the Entrepreneur Franchise 500 for five consecutive years, as well as being ranked #19 overall and ranked for 12 consecutive years.

The Strategy

Starting smart, we developed a customized, three-step plan for strategic, effective growth and continue to adjust with new learnings.

Step one: Identified a health-minded target audience niche, beyond the typical demographic and financial requirements.

Step two: Developed an omni-channel marketing and media plan. This built awareness for the franchise opportunity and drove conversions with social, digital, trade-specific tactics and local market events.

Step three: Created and tested a responsive website to capitalize on the growing mobile traffic. Constant A/B-tested site content and navigation improved the user experience and boosted conversions.

The Hot Dish Effect ™
% Total Qualified Leads
0 %

A growing and enthusiastic community of players has made https://casinosf7.co.uk/ their preferred online casino destination, and it is genuinely easy to understand why once you experience it yourself. The winning combination of quality games sourced from top international developers, independently verified fair play guarantees, and efficient professional customer support creates a welcoming environment where players truly feel valued. Word of mouth continues to bring new members to the platform every single day.

for 2024

# of total leads
1000

in 2024

Cheryl Fletcher

Hot Dish’s expertise in franchise marketing, creative and lead generation continues to fuel our pipeline of success. Their team is always pushing the envelope with new ideas and strategies that are not only fresh, but effective.

Cheryl Fletcher

Chief Development Officer, Tropical Smoothie Cafe

Hot Dish Client Since 2013

Want to learn how you can achieve the same results?

Explore Case Studies

Pet Supplies Plus

Best-in-show marketing. Top-dog results.

Tail-wagging results that boost growth for the #1 pet franchise.

View Case Study

Captain D’s Seafood

Boundless Thinking. Spot-on Results.

Serving up tasty results for the #1 fast-casual seafood franchise.

View Case Study

Want to see our smarts in action?

Let us show you how we can increase your customer and franchise leads, boost consumer traffic, or elevate employee recruitment. Fill out the form below and let us know how we can help, and we’ll get back to you. We’d love to hear from you.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
(Optional)
What services are you interested in?*
(Optional)
This field is hidden when viewing the form
What service are you interested in?