Uncategorized

 What is ChatGPT? It could possibly change franchise development marketing and the way businesses communicate with their customers. ChatGPT: Is This the Future of Franchise Brand Communication If you haven’t heard about it yet, you will. ChatGPT, a large language model developed by OpenAI, could possibly change the way businesses communicate with their customers. This … Read more

Brand Strategy and the Thermometer Model Is your brand frozen or boiling over? Franchise brand success is dependent upon how well-defined and implemented the brand is deployed across the franchise system, allowing for some flexibility at a local level without compromising the brand’s global position. Herein lies the challenge: How much flexibility should a brand … Read more