Despite the challenges of 2020, we partnered with our amazing franchise clients to help them achieve a wealth of success. Their success is our success, and we’re proud to bring our marketing, advertising and strategic expertise to work to take our franchising brand to the next level for our client partners. We’re also investing in our own business by bringing on new Dishers to add even more smarty-pants expertise to our team.
Join us as we take a look back at some exciting moments of 2020.
New reporting dashboard with real-time results.
Our play-to-win digital strategists and account team elevated our reporting capabilities to provide a super-smart dashboard for our clients to see the results of our lead-generation strategies. This has allowed us to meet the needs of our client partners faster and more efficiently while providing real-time insights and recommendations.
New “Smart Leads to More” campaign.
Our proven track-record of cultivating growth and our award-winning suite of custom marketing and advertising solutions is how we play to win. In 2020, we took it up a notch to deliver more with our “Smart Leads to More” campaign. The launch of our new campaign is the fulfillment of our promise to ensure “Smart leads. Impact follows.”
Created and launched Franch Strong™.
Our commitment is simple: to connect more people to franchising. One way we did that was by the launching of Franch Strong. This initially began as a way to give back to franchise brands by celebrating their stories of success and community involvement. Franch Strong is now evolving as a Hot Dish movement to help franchises flex their muscles and grow their brand.
You’ll see Franch Strong come to life in exciting new ways and soon in your inbox. 2021 will be filled with what we believe will be more growth for our clients and the franchise community.
All this led to more big wins for our amazing franchise clients.
Express Employment Professionals
We’re proud to help the number one staffing franchise change people’s lives by helping them grow their franchising brand. We began by concepting a new look for their franchise brand in March of 2020 and then developed a comprehensive marketing and media plan to reach motivated entrepreneurs with sales backgrounds to invest in a staffing franchise.
Other key deliverables for our new client included:
• Series of targeted digital ads
• New franchising website that drove a strong 4% conversion rate
• Ongoing blogs, SXM radio spots and Franchise Owner interviews
• International landing page to drive growth in Australia and New Zealand
“Our partnership with Hot Dish is more than just an agency and client relationship. Their team has entrenched themselves in our brand and truly knows how to position us for incredible growth. Despite beginning in what could arguably be called the worst year to try and sell a service-based franchise, Hot Dish played an integral role in leading a record-breaking year,” adds Mike Smith Advertising Supervisor of Express Employment Professionals. “Express is poised for another great year, and with Hot Dish’s marketing support, we will undoubtedly crush another year.”
Green Home Solutions
Our environmentally conscious Green Home Solutions franchise client was primarily known for mold remediation pre-COVID-19. Within days of the pandemic hitting, we spotted the opportunity to message their essential service of disinfection to boost franchise sales via a targeted lead-gen digital ad campaign.
And boost it did for a record-breaking 2020, with 36 new franchise deals. The industry average for the home-service franchise category is 14.*
“Our lead-gen results were so strong due to the efforts of the Hot Dish team, we needed to add to our Franchise Development team to handle all of the leads.” – Glen Snyder, Chief Development Officer
Pet Supplies Plus
The nation’s leading pet store franchise had their best year ever in franchise sales…with a record number of qualified leads. We had a lot of fun creating a strong, multi-layer marketing plan including digital ads, blogs and landing pages to reach their unique audiences.
We also launched a “recession-resilient” messaging in mid-March and leveraged this messaging across radio, print and digital ads, driving qualified leads across all channels throughout all of 2020.
“Hot Dish has been a huge part of our success. We had our best year ever in 2020 thanks to the team’s strategic targeting and effective messaging,” said Christine Schultz, Franchise Marketing & Sales Specialist.
Tropical Smoothie Cafe
We’re honored to work with this spirited, fun franchising brand since 2013, and together, we keep raising the bar with new ways to reach investors. Things got even hotter in the tropics in 2020 with another record-breaking year.
To serve up a few highlights, our strategic messaging, lead-gen digital marketing, landing pages, videos, blogs and target audience strategies helped result in:
• 254 new agreements (a new record)
• 99 new locations nationwide
• Opening of their 900th Cafe
“Hot Dish’s expertise in franchise marketing, creative and lead-generation smarts continues to fuel our pipeline of success. Their team is always pushing the envelope with new ideas and strategies that are not only fresh, but effective,” adds Cheryl Fletcher SVP Franchise Development.
What a year it was and ooh what a year it will be.
2020 was full of challenges, but with any challenge there comes more opportunity to do things differently and even better. We seized this opportunity as we continue to deliver on our mission: to ignite success.
As an impact agency, we help your target audiences understand the considerations to invest, buy and work for your franchise brands. Spoiler alert. We are currently building a connected brand experience considering the reasons “why”…so we can discover “how” to connect with your audiences for the most impact.
Wow, that was a lot to share from a big, big year like no other. As we dive into 2021, we can distill our focus down to one word: “more.” Invent more, create more and deliver more. Let’s talk and let’s do more.
*FUM Annual Franchise Development Survey