Attracting talent is harder than it has ever been. Hiring the right fit for long-term success is going to be how companies win today and tomorrow. What it really comes down to is your Employee Value Proposition (EVP), and how it compares to the competition. Here are a few strategies to help guide you to … Read more
Franchise recruitment. Franchise development. Franchise growth. Whatever you call it, there is no denying the importance of expanding your brand’s reach by adding franchisees. While 2020 was a down year for franchises due to the COVID-19 pandemic, the industry is projected to rebound in 2021. According to the International Franchise Association’s 2021 Economic Outlook, “Overall … Read more
The first quarter of 2021 was all about “more” for Hot Dish. What an exciting quarter it was as we welcomed new clients, new team members, and a variety of new projects. Breakout Quarter for New Client Business We are excited to announce that we added 10 new clients to our growing roster of amazing … Read more
Insight Success It started with a Dawn Kane’s sheer curiosity for advertising. As she fed her curiosity with her nose in books and watching commercials, she knew she wanted to get a degree in advertising and marketing. Dawn was also very fortunate to work for and with some amazing mentors who helped her establish her management and … Read more
The 2021 IFA Convention, Ignite, took on a whole new look this year with a virtual event that spanned over two weeks and included top talent from inside and outside of the industry. While we didn’t get to meet and physically see one another, the event was packed with great content and takeaways to grow … Read more
Despite the challenges of 2020, we partnered with our amazing franchise clients to help them achieve a wealth of success. Their success is our success, and we’re proud to bring our marketing, advertising and strategic expertise to work to take our franchising brand to the next level for our client partners. We’re also investing in … Read more
What a year! Between the global pandemic, political and civil unrest, and protests on racial injustice, it was a heavy one. A silver lining to come out of the year that shall not be named was the amazing ways brands showed their true colors outside of what drives revenue—their purpose. A recent study shows that … Read more
It’s 2020: Tik Tok is ruling the social media world; it’s not uncommon to see a Tesla cruise by you on the highway; and Zoom is now part of your regular vocabulary. Seems scary to be making predictions for 2021 after the unparalleled year that was 2020, but as we have all learned, agility is … Read more
As part of our FranchStrong™ movement to elevate exceptional Franchise Owners, we sat down (virtually, of course) with Steve Webb, Franchise Owner of two AlphaGraphics franchises in Minneapolis and Apple Valley, MN. His personal and professional transformation tells a story that’s both inspiring and on-trend. Steve was ahead of the game, making the leap from … Read more
Whether you’re overwhelmed with data or simply don’t know where to start, understanding the primary metrics that impact your business and building consistent reporting around those metrics should be the foundation for making meaningful, data-driven decisions for any organization. With all the changes in 2020 that have occurred, keeping your franchise development marketing focused and … Read more
