Accessibility Statement

How to Become a Brand with Purpose

Values, Mission, Vision

What a year! Between the global pandemic, political and civil unrest, and protests on racial injustice, it was a heavy one. A silver lining to come out of the year that shall not be named was the amazing ways brands showed their true colors outside of what drives revenue—their purpose. A recent study shows that … Read more

Our FranchStrong™ Spotlight Shines on Steve Webb’s Career Change to Franchising

Steve Webb AlphaGraphics logo split screen

As part of our FranchStrong™ movement to elevate exceptional Franchise Owners, we sat down (virtually, of course) with Steve Webb, Franchise Owner of two AlphaGraphics franchises in Minneapolis and Apple Valley, MN. His personal and professional transformation tells a story that’s both inspiring and on-trend. Steve was ahead of the game, making the leap from … Read more

Franchise Development Dashboards Help Inform Lead Generation Strategies

businessman using tablet analyzing sales data and picture

Whether you’re overwhelmed with data or simply don’t know where to start, understanding the primary metrics that impact your business and building consistent reporting around those metrics should be the foundation for making meaningful, data-driven decisions for any organization. With all the changes in 2020 that have occurred, keeping your franchise development marketing focused and … Read more

A Brief Introduction to Understanding WCAG 2.0 – Meet the Four Principles to Accessibility

Marketers today have more and more to consider when they are developing their online interface with their customers.  And one of the most important on the list is a well-thought-out accessibility plan for your website. Your plan needs to allow users who use your communication technologies to successfully gather information and transact business through our … Read more

How to leverage the power of a franchise development email drip campaign.

Female recieve inbox view the pending e-mail communication, New messages on mobile smartphone.

In these uncertain times, efficiency and effectiveness in franchise development marketing is even more essential as potential investors scrutinize the best franchise options for them. And when leads come in, the pressure’s on. According to the 2020 FranConnect Franchise Sales Index, 85% of the leads that resulted in deals were those that were contacted within … Read more

Tips for Advertising in an Election Year

Phone screen of social and political apps

The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020. While there is much debate around the mechanics of how the election will commence during these very unpredictable times, one thing is for certain—advertising will be a challenge. Media will be overrun by the election coverage, and candidates will be buying up … Read more

Rocky Times. Rock-solid Results.

two people on a rock looking upward

As we all know, the coronavirus has produced a number of challenges for businesses of every size and in every industry around the world. If you have recently paused your marketing efforts, or your marketing campaigns are not producing the results you hoped for, now is the time to reset and get your marketing headed … Read more

How to Calculate Your Marketing Budget for Franchise Development: Data is King

graphic of computer with graphs and charts

How many times have you been given a goal for awarding new franchise agreements and know that your budget will likely not be big enough to hit your goals? In the past, many relied on gut instinct or simply the budget they were given and hoped for the best. Today, we are able to use … Read more