Despite the challenges of 2020, we partnered with our amazing franchise clients to help them achieve a wealth of success. Their success is our success, and we’re proud to bring our marketing, advertising and strategic expertise to work to take our franchising brand to the next level for our client partners. We’re also investing in … Read more
What a year! Between the global pandemic, political and civil unrest, and protests on racial injustice, it was a heavy one. A silver lining to come out of the year that shall not be named was the amazing ways brands showed their true colors outside of what drives revenue—their purpose. A recent study shows that … Read more
It’s 2020: Tik Tok is ruling the social media world; it’s not uncommon to see a Tesla cruise by you on the highway; and Zoom is now part of your regular vocabulary. Seems scary to be making predictions for 2021 after the unparalleled year that was 2020, but as we have all learned, agility is … Read more
As part of our FranchStrong™ movement to elevate exceptional Franchise Owners, we sat down (virtually, of course) with Steve Webb, Franchise Owner of two AlphaGraphics franchises in Minneapolis and Apple Valley, MN. His personal and professional transformation tells a story that’s both inspiring and on-trend. Steve was ahead of the game, making the leap from … Read more
Whether you’re overwhelmed with data or simply don’t know where to start, understanding the primary metrics that impact your business and building consistent reporting around those metrics should be the foundation for making meaningful, data-driven decisions for any organization. With all the changes in 2020 that have occurred, keeping your franchise development marketing focused and … Read more
Marketers today have more and more to consider when they are developing their online interface with their customers. And one of the most important on the list is a well-thought-out accessibility plan for your website. Your plan needs to allow users who use your communication technologies to successfully gather information and transact business through our … Read more
In these uncertain times, efficiency and effectiveness in franchise development marketing is even more essential as potential investors scrutinize the best franchise options for them. And when leads come in, the pressure’s on. According to the 2020 FranConnect Franchise Sales Index, 85% of the leads that resulted in deals were those that were contacted within … Read more
The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020. While there is much debate around the mechanics of how the election will commence during these very unpredictable times, one thing is for certain—advertising will be a challenge. Media will be overrun by the election coverage, and candidates will be buying up … Read more
As we all know, the coronavirus has produced a number of challenges for businesses of every size and in every industry around the world. If you have recently paused your marketing efforts, or your marketing campaigns are not producing the results you hoped for, now is the time to reset and get your marketing headed … Read more
How many times have you been given a goal for awarding new franchise agreements and know that your budget will likely not be big enough to hit your goals? In the past, many relied on gut instinct or simply the budget they were given and hoped for the best. Today, we are able to use … Read more
