Every year we look forward to this one major event, the IFA Annual Convention, if you’ve never attended, we highly recommend that you join us for the next one. This year’s “Franchise Smarter” convention resonated throughout the event, emphasizing the importance of efficiency and optimization in franchise operations, drawing over 4,000 attendees. This year we … Read more
Hot Dish Advertising’s own Jen Campbell, President and Partner, recently joined a FranchiseTimes webinar panel to share her advice and insights on effective franchise development marketing. Joining her were esteemed industry leaders: Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe. Charles Bonfiglio, Chief Executive Officer and president of Tint World Automotive. Mike Rozman, CEO … Read more
Habits can be bad. But when the habit is winning, we’re all-in. Once again, Hot Dish Advertising was recognized as one of the top franchise suppliers in 2023 by Entrepreneur. The ranking, which is featured in the September issue of Entrepreneur magazine and on Entrepreneur.com, highlights the top-ranked service providers across 11 categories. Entrepreneur’s Top … Read more
As the digital landscape continues to evolve, delivering an exceptional customer experience has become crucial for businesses across industries. This notion holds especially true in the realm of franchise marketing, where maintaining customer loyalty and satisfaction plays a pivotal role in overall success. Hot Dish’s very own CEO, Dawn Kane, and Associate Director of Media, … Read more
Are you a franchise brand looking for a seamless and efficient way to execute local media placement for your franchisees? Look no further than Hot Dish Local Marketing, a franchisor-specific one-stop solution brought to you by Hot Dish Advertising. With Hot Dish Local Marketing, franchise brands can empower their franchisees to adopt campaigns swiftly, increase … Read more
Google Analytics 4 (GA4) is the latest iteration of Google’s Analytics platform and provides users with insights into website visitor behavior and performance. The retirement of Universal Analytics on July 1, 2023, means that you must make the transition to GA4 before then in order to continue to track events on your website. Google Analytics … Read more
Social media advertising is one of the most powerful lead generation tactics for franchise brands, thanks to its ability to efficiently deliver targeted messages to a desired audience. Hot Dish Advertising’s own Jen Campbell, President and Partner, recently joined a FranConnect webinar panel to share her advice and insights on effective social media marketing for … Read more
The power, value, and opportunity of franchising was on full display in Washington, DC, this September as franchise leaders showed up to protect, enhance and promote the future of the franchise business model at IFA’s Franchise Action Network. Hot Dish Advertising’s CEO and IFA Supplier Forum Board Member, Dawn Kane represented franchise marketing and the … Read more
Once again, Hot Dish Advertising has been recognized by Entrepreneur magazine as a Top Franchise Supplier, but this year is a little special – we have been ranked #1 in the marketing category on Entrepreneur’s Top Franchise Supplier list. The ranking, which is featured in the September issue of Entrepreneur magazine and on Entrepreneur.com, highlights … Read more
Attracting talent is harder than it has ever been. Hiring the right fit for long-term success is going to be how companies win today and tomorrow. What it really comes down to is your Employee Value Proposition (EVP), and how it compares to the competition. Here are a few strategies to help guide you to … Read more
