Whether you’re overwhelmed with data or simply don’t know where to start, understanding the primary metrics that impact your business and building consistent reporting around those metrics should be the foundation for making meaningful, data-driven decisions for any organization. With all the changes in 2020 that have occurred, keeping your franchise development marketing focused and … Read more
Covid-19 has changed the way we live, socialize and shop. Today’s consumer is trying new brands and moving out of their comfort zone. Their attitudes, behaviors and purchasing habits are shifting—many of which will remain intact after the pandemic. Brands with the gumption and ability to pivot, and in some cases reimagine their business model, … Read more
Marketers today have more and more to consider when they are developing their online interface with their customers. And one of the most important on the list is a well-thought-out accessibility plan for your website. Your plan needs to allow users who use your communication technologies to successfully gather information and transact business through our … Read more
In these uncertain times, efficiency and effectiveness in franchise development marketing is even more essential as potential investors scrutinize the best franchise options for them. And when leads come in, the pressure’s on. According to the 2020 FranConnect Franchise Sales Index, 85% of the leads that resulted in deals were those that were contacted within … Read more
The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020. While there is much debate around the mechanics of how the election will commence during these very unpredictable times, one thing is for certain—advertising will be a challenge. Media will be overrun by the election coverage, and candidates will be buying up … Read more
As we all know, the coronavirus has produced a number of challenges for businesses of every size and in every industry around the world. If you have recently paused your marketing efforts, or your marketing campaigns are not producing the results you hoped for, now is the time to reset and get your marketing headed … Read more
How many times have you been given a goal for awarding new franchise agreements and know that your budget will likely not be big enough to hit your goals? In the past, many relied on gut instinct or simply the budget they were given and hoped for the best. Today, we are able to use … Read more
Here at Hot Dish Advertising, we’re constantly amazed by the tenacity, strength and caring spirit of our franchises across the nation. So to celebrate their efforts, we created Franch Strong™. It’s our good-vibe social movement, designed to unite us all by sharing powerful stories of community, giving back and franching-it-forward on our social channels. Let’s … Read more
“In the middle of difficulty lies opportunity.”-Albert Einstein If you’re a part of a franchise development team that has been halted due to the impacts of the COVID-19 pandemic, it’s time to let out a long sigh of relief. Things are looking up! Unique marketing opportunities are beginning to present themselves that your team can … Read more
One day it was business as usual and the economy was stronger than ever. Suddenly, the coronavirus hit and business immediately came to a screeching halt. COVID-19 caused an unimaginable level of uncertainty that has impacted the economy unlike any other. Organizations across the country have seen their revenues drop significantly and have been forced … Read more
