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Tips to Acquire Customers in Today’s New Normal

Covid-19 has changed the way we live, socialize and shop. Today’s consumer is trying new brands and moving out of their comfort zone. Their attitudes, behaviors and purchasing habits are shifting—many of which will remain intact after the pandemic. Brands with the gumption and ability to pivot, and in some cases reimagine their business model, … Read more

How to leverage the power of a franchise development email drip campaign.

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In these uncertain times, efficiency and effectiveness in franchise development marketing is even more essential as potential investors scrutinize the best franchise options for them. And when leads come in, the pressure’s on. According to the 2020 FranConnect Franchise Sales Index, 85% of the leads that resulted in deals were those that were contacted within … Read more

Tips for Advertising in an Election Year

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The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020. While there is much debate around the mechanics of how the election will commence during these very unpredictable times, one thing is for certain—advertising will be a challenge. Media will be overrun by the election coverage, and candidates will be buying up … Read more