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Steering your digital ad campaign through the election

marketing during election season, digital marketing challenges, adapting marketing strategy

You can run, but you can’t hide: Election season is upon us. From your social feed to your streaming service to your neighbor’s yard, political ads are everywhere. The result is a cacophony of messaging that makes advertising in an election year more challenging as businesses face increased competition for ad space and audience attention. … Read more

Hot Dish Advertising welcomes two leadership team members

Hot Dish new leadership team members

Hot Dish Advertising announces the addition of two new leadership team members: Shelly Bythewood, Executive Director of Client Services, and Roman Sandler, Director of Media. “As an agency, we’re absolutely thrilled to add Shelly and Roman to our team,” said Hot Dish CEO and Co-Founder, Dawn Kane. “Their experience and expertise will help Hot Dish … Read more

Original content rules, demands latest Google search update

Google Search Update

As the digital world keeps evolving, one thing is always for certain  — so will Google’s algorithm.    In their latest March 2024 Google search update, also known as the Helpful Content Update, Google announced changes to elevate search results and provide users with the most relevant information by sidelining low-quality and spammy content. This aims … Read more

Franchise marketing insights from the 2024 IFA Annual Convention

Every year we look forward to this one major event, the IFA Annual Convention, if you’ve never attended, we highly recommend that you join us for the next one. This year’s “Franchise Smarter” convention resonated throughout the event, emphasizing the importance of efficiency and optimization in franchise operations, drawing over 4,000 attendees. This year we … Read more

Kelly Lainsbury joins Hot Dish Advertising as Director of Creative Operations

The Hot Dish Leadership Team is pleased to welcome Kelly Lainsbury as its first-ever Director of Creative Operations. Kelly brings over 15 years of marketing and creative operations experience to her new role. She’s passionate about building rock star teams and ensuring an efficient creative process, with the goal of completing client projects on time … Read more

Franchise Growth Insights from Industry Leaders

Franchise Times Webinar

Hot Dish Advertising’s own Jen Campbell, President and Partner, recently joined a FranchiseTimes webinar panel to share her advice and insights on effective franchise development marketing. Joining her were esteemed industry leaders:   Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe.  Charles Bonfiglio, Chief Executive Officer and president of Tint World Automotive.  Mike Rozman, CEO … Read more

A Victorious Year for the Top Franchise Ad Agency: Hot Dish Advertising’s 2023 Accomplishments and Awards

As we wave goodbye to 2023 and prepare to embrace the opportunities of 2024, we take a moment to reflect on our accomplishments and milestones. Join us as we commemorate Hot Dish Advertising’s victorious year in review. Looking Back at 2023 – A Year of Successes Last year was nothing short of spectacular for the … Read more

Pure Glow’s Path to Expansion: The Transformative Strategies of Hot Dish Advertising

Up close of woman getting Pure Glow spray tan

Article Source: Pure Glow. Pure Glow is poised to redefine the organic, sunless tanning industry with its ambitious national expansion plans. In this strategic endeavor, they’ve partnered with Hot Dish Advertising, renowned for its innovative Brand Focus + FranFocused™ marketing and transformative brand strategies. This alliance is expected to elevate Pure Glow’s digital presence and franchise development … Read more