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How to leverage the power of a franchise development email drip campaign.

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In these uncertain times, efficiency and effectiveness in franchise development marketing is even more essential as potential investors scrutinize the best franchise options for them. And when leads come in, the pressure’s on. According to the 2020 FranConnect Franchise Sales Index, 85% of the leads that resulted in deals were those that were contacted within … Read more How to leverage the power of a franchise development email drip campaign.

Tips for Advertising in an Election Year

Phone screen of social and political apps

The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020. While there is much debate around the mechanics of how the election will commence during these very unpredictable times, one thing is for certain—advertising will be a challenge. Media will be overrun by the election coverage, and candidates will be buying up … Read more Tips for Advertising in an Election Year

Rocky Times. Rock-solid Results.

two people on a rock looking upward

As we all know, the coronavirus has produced a number of challenges for businesses of every size and in every industry around the world. If you have recently paused your marketing efforts, or your marketing campaigns are not producing the results you hoped for, now is the time to reset and get your marketing headed … Read more Rocky Times. Rock-solid Results.

How to Calculate Your Marketing Budget for Franchise Development: Data is King

graphic of computer with graphs and charts

How many times have you been given a goal for awarding new franchise agreements and know that your budget will likely not be big enough to hit your goals? In the past, many relied on gut instinct or simply the budget they were given and hoped for the best. Today, we are able to use … Read more How to Calculate Your Marketing Budget for Franchise Development: Data is King

Our Franch Strong™ Social Movement Celebrates Power of Positivity During COVID-19.

Franch Strong logo

Here at Hot Dish Advertising, we’re constantly amazed by the tenacity, strength and caring spirit of our franchises across the nation. So to celebrate their efforts, we created Franch Strong™. It’s our good-vibe social movement, designed to unite us all by sharing powerful stories of community, giving back and franching-it-forward on our social channels. Let’s … Read more Our Franch Strong™ Social Movement Celebrates Power of Positivity During COVID-19.

Unique Advantages in Capitalizing on Media for Franchise Lead Generation

Group of paper airplanes with one in first place showing leadership

“In the middle of difficulty lies opportunity.”-Albert Einstein If you’re a part of a franchise development team that has been halted due to the impacts of the COVID-19 pandemic, it’s time to let out a long sigh of relief. Things are looking up! Unique marketing opportunities are beginning to present themselves that your team can … Read more Unique Advantages in Capitalizing on Media for Franchise Lead Generation

5 Tips to Reopening and Engaging Customers

Woman taking inventory of stock

One day it was business as usual and the economy was stronger than ever. Suddenly, the coronavirus hit and business immediately came to a screeching halt. COVID-19 caused an unimaginable level of uncertainty that has impacted the economy unlike any other. Organizations across the country have seen their revenues drop significantly and have been forced … Read more 5 Tips to Reopening and Engaging Customers

Franchise Development Website Design: 3 Tips to Create a Top-Converting Site

Website Development

In recent weeks, we’ve launched five (count ‘em FIVE) new websites for our partners in the franchise development space. The Hot Dish Effect is driving results for our clients. Long gone are the days of launch and hope for the best. High-performing websites that help generate qualified leads are expected across boardrooms today. Brands want … Read more Franchise Development Website Design: 3 Tips to Create a Top-Converting Site

Navigating Franchise Lead Generation in COVID-19

Lead Generation

Over the past several weeks, we have seen a lot of changes that have resulted in uncertainty for what will become the new normal.  Many of us are working from home while others are working hard in their retail or restaurant locations trying to meet the demands of the new shelter-in-place market changes. The new … Read more Navigating Franchise Lead Generation in COVID-19