The recent statistics about employee layoffs and furloughs continue to rise with more and more Americans losing their jobs. Many businesses were able to maintain their workforce through the help of the COVID government loans and grants. But alas, in many cases, business has not returned to pre-COVID levels, or brands simply have decided they … Read more Economic Conditions are Ripe for Franchise Growth
Covid-19 has affected many aspects of business; the way people shop, the limitations set on gatherings and in-person meetings, etc. What seems to have been hit hard were the conferences and summits that are normally scheduled during the spring and fall seasons. Many conferences and summits needed to pivot and create a way to still … Read more Attending A Virtual Conference: HEAT Franchise Summit 2020
Marketers today have more and more to consider when they are developing their online interface with their customers. And one of the most important on the list is a well-thought-out accessibility plan for your website. Your plan needs to allow users who use your communication technologies to successfully gather information and transact business through our … Read more A Brief Introduction to Understanding WCAG 2.0 – Meet the Four Principles to Accessibility
In these uncertain times, efficiency and effectiveness in franchise development marketing is even more essential as potential investors scrutinize the best franchise options for them. And when leads come in, the pressure’s on. According to the 2020 FranConnect Franchise Sales Index, 85% of the leads that resulted in deals were those that were contacted within … Read more How to leverage the power of a franchise development email drip campaign.
The 2020 United States presidential election is scheduled for Tuesday, November 3, 2020. While there is much debate around the mechanics of how the election will commence during these very unpredictable times, one thing is for certain—advertising will be a challenge. Media will be overrun by the election coverage, and candidates will be buying up … Read more Tips for Advertising in an Election Year
As we all know, the coronavirus has produced a number of challenges for businesses of every size and in every industry around the world. If you have recently paused your marketing efforts, or your marketing campaigns are not producing the results you hoped for, now is the time to reset and get your marketing headed … Read more Rocky Times. Rock-solid Results.
How many times have you been given a goal for awarding new franchise agreements and know that your budget will likely not be big enough to hit your goals? In the past, many relied on gut instinct or simply the budget they were given and hoped for the best. Today, we are able to use … Read more How to Calculate Your Marketing Budget for Franchise Development: Data is King
Here at Hot Dish Advertising, we’re constantly amazed by the tenacity, strength and caring spirit of our franchises across the nation. So to celebrate their efforts, we created Franch Strong™. It’s our good-vibe social movement, designed to unite us all by sharing powerful stories of community, giving back and franching-it-forward on our social channels. Let’s … Read more Our Franch Strong™ Social Movement Celebrates Power of Positivity During COVID-19.
“In the middle of difficulty lies opportunity.”-Albert Einstein If you’re a part of a franchise development team that has been halted due to the impacts of the COVID-19 pandemic, it’s time to let out a long sigh of relief. Things are looking up! Unique marketing opportunities are beginning to present themselves that your team can … Read more Unique Advantages in Capitalizing on Media for Franchise Lead Generation
One day it was business as usual and the economy was stronger than ever. Suddenly, the coronavirus hit and business immediately came to a screeching halt. COVID-19 caused an unimaginable level of uncertainty that has impacted the economy unlike any other. Organizations across the country have seen their revenues drop significantly and have been forced … Read more 5 Tips to Reopening and Engaging Customers